I led the design of Beontap, a home beer tap system developed in partnership with Ambev, created to bring a premium draft beer experience into everyday home environments. The challenge was to translate the quality and ritual of on-premise consumption into a compact, intuitive, and desirable product that fits seamlessly into users’ routines.

As part of the process, we explored both product and service layers, focusing on usability, installation, and long-term interaction with the device. We conducted multiple usability tests to validate key moments of the experience from setup and maintenance to daily use ensuring that the product was easy to operate while maintaining a premium perception.

The result was a refined end-to-end experience that balanced simplicity and sophistication, enabling users to enjoy high-quality draft beer at home while reinforcing brand value and expanding Ambev’s presence beyond traditional consumption channels.